Any firm that takes its image seriously should have a business card website. Having a business card website defines a company’s status and standing. When considering the aspects of creating websites for reputable companies, the first point to address is design.
The quality of a business card website’s design determines the future success of this online project. Many web developers and designers, when creating business card websites, try to bring something new and innovative to each project, forgetting the long-established rules and conventions for creating such sites.
A business card website should not contain too many pages, nor should it be overloaded with information. After all, the main purpose of a business card website is to convey the company’s core principles to visitors and provide contact details.
The style of a business card website
Style is key to the success of a business card website, so the choice of font is a matter of great importance. Sometimes people try to highlight important information using italics or bright colours, but this is not the right approach. Such a technique suggests a lack of professionalism and poor design thinking. Black text is the most preferable option, and the background, of course, should be white. This is the classic and optimal way to present text information.
Black-and-white text is easily perceived by everyone on an intuitive level. Furthermore, this design allows the user to focus on the information presented. The website should not be overloaded with graphics and various pop-ups that serve no urgent purpose.
Animation and flashy graphics tend to distract users from the main purpose of the website. Recently, there has been a growing trend towards creating promotional ‘business card’ websites. Such sites usually consist of just a single page. By creating promotional ‘business card’ websites, it is possible to achieve two objectives at once: advertising and providing information.
Promotional business card websites usually contain a large amount of graphics, and efforts are made to make them as vivid and eye-catching as possible. The logo or name of the advertised company is often used as the header or background of the page.
A business card website can also serve other purposes. For example, it may feature informational or reference materials. Such websites are known as multifunctional business card websites. Informational business card websites often provide free access to various services for their visitors.